Persuading a customer to make a purchase is like making the winning goal in a long, drawn-out game. Now, imagine that feeling over and over again. As of May 2022, the average order value for a typical online retailer is about $115.45, according to IRP Commerce. Although your number may look a little different, with the right warranty and shipping partner it’s a number that can increase significantly, leaving your competition in the dust. Here are some of our favorite methods to leverage when thinking about your average order value and profits. Make Sure Customers Are Happy Aside from acquiring new customers to grow your AOV, retaining customers is just as important (if not more important). How your customer perceives their experience shopping with you is critical to encouraging repeat purchases. Customers want to see that you actually care about them, not just their purchase. When a customer builds an emotional relationship with a brand, they have a 306% higher lifetime value and will spend an annual sum of about $699 with a company, versus regular, satisfied customers who will spend an annual sum of only about $275, according to a study from Motista. So, how what are some things you can do to create happy customers: Focus on customer service: include live chats, 24/7 support and quick response times. Make it personal: know your customer in 360. Offer product recommendations, send personalized emails and maintain communication through email marketing. Give them more: add useful services in your checkout like free shipping, warranty for their products, shipping tracking, shipping protection and loyalty programs. Add Value to Your Customer Journey Back to the last point made, today’s customers look for more beyond products. They look for value, too. The more you offer, the more they shop. A good example of this are product warranties. A PYMNTS…
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How To Create The Perfect Content Marketing Strategy
Creating a content strategy is the first step you can take towards elevating your business above your competitors. Most organisations do not have a documented approach to the content they put out on their digital marketing platforms, so developing one is kind of a no-brainer, right?
3 Reasons Why Website Speed Matters
How long do you wait for a website to load? Well, according to statistics, half of us don’t even wait two seconds for website content to pop up! That’s why I created the Bitcatcha speed checker. I wanted to make sure my server was reacting as fast as possible. And I want to help you test yours as well. But, why is website load speed so important? What difference does a fraction of a second make? The answer? It makes a big difference! It affects user experience, search rankings, and even sales and conversions. 1. Website speed is the first impression you ever make First impressions are vital on the web. Your customers, readers, and website visitors make an instant judgement about you and your business. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy. It’s pure psychology. We consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence. “If it’s fast, it must be professional!” A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s really difficult to turn around that negative first impression. 79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed. You don’t get a second chance when it comes to user experience. Nearly 80% of your potential audience aren’t coming back. 2. We expect speed! The internet sets a high bar when it comes to site speed. We expect, and demand fast loading times. Here are the hard facts: 47% of people expect your site to load in less than 2 seconds. 40% will abandon it entirely if it takes longer than 3 seconds. You get…
20 stunning web design ideas that will get people clicking
How To Create The Perfect Content Marketing Strategy
Creating a content strategy is the first step you can take towards elevating your business above your competitors. Most organisations do not have a documented approach to the content they put out on their digital marketing platforms, so developing one is kind of a no-brainer, right?