How long do you wait for a website to load?
Well, according to statistics, half of us don’t even wait two seconds for website content to pop up!
That’s why I created the Bitcatcha speed checker. I wanted to make sure my server was reacting as fast as possible. And I want to help you test yours as well.
But, why is website load speed so important? What difference does a fraction of a second make?
The answer? It makes a big difference! It affects user experience, search rankings, and even sales and conversions.
1. Website speed is the first impression you ever make
First impressions are vital on the web.
Your customers, readers, and website visitors make an instant judgement about you and your business.
If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy.
It’s pure psychology. We consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence.
“If it’s fast, it must be professional!”
A slow website, on the other hand, makes us think it’s unsafe, insecure, and untrustworthy. And it’s really difficult to turn around that negative first impression.
- 79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed.
You don’t get a second chance when it comes to user experience. Nearly 80% of your potential audience aren’t coming back.
2. We expect speed!
The internet sets a high bar when it comes to site speed. We expect, and demand fast loading times.
Here are the hard facts:
- 47% of people expect your site to load in less than 2 seconds.
- 40% will abandon it entirely if it takes longer than 3 seconds.
You get a little bit more room to move with mobile visitors, but not much.
- 85% of internet users expect a mobile site to load as fast or faster than on their desktop.
When we’re on the move, we tend to be even less patient. We want answers fast!
It’s clear that we all expect quick results whether we’re on a laptop, desktop, tablet, or mobile phone. Think about how you use the internet every day. You’re looking for quick answers and immediate results.
When it comes to well-known and authority sites, people are willing to wait a little longer. If you’re Google or Facebook, visitors will tolerate a small delay, because they’re an established name.
Unfortunately, for small businesses and startups, you don’t always have that luxury. It’s best to be as fast as possible right from the start.
3. User experience
I’ve written a lot about user experience and UX design. I think it’s one of the few ways that websites can really set themselves apart from the competition.
At it’s core, good UX design is all about creating a fantastic and simple experience for your visitors. There are two basic factors involved in a positive user experience:
- Give visitors what they’re looking for
- Give it to them fast.
That’s why website load speed is your number one priority when it comes to user experience. People visiting your website are looking for something. Give it to them as quickly as possible.
As soon as your visitors are confused or frustrated, you’ve done something wrong. And nothing frustrates us like a slow website!